Services: brand strategy, identity, livery, merchandise, uniform.

The America’s Cup is the world’s oldest sporting trophy, and the GB1 team is a bastion of British sailing excellence. As the team looked to inject their identity and the wider competition with a future-facing energy, we created a brand rooted in speed, precision and sailing symbolism – a distinctly British symbol that represents the daring, unexpected and quietly rebellious spirit of a team the nation can be proud of.