Work

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DYSON - Future Concepts & Strategy Lead

JAGUAR LAND ROVER - (Bespoke & Limited Edition) - Innovation & Strategy Lead

JAGUAR LAND ROVER - Digital Future Strategy & Innovation Lead

JAGUAR LAND ROVER - Future Concept Design & Portfolio Strategy Lead

Creating customer archetypes, helping to understand mindset & behaviours instead of traditional demographic segmentation.

Shaping Dyson’s Automotive brand DNA, how to translate an iconic brand into a new industry.

Leading future design sprints asking what does the future of transport & movement look like?

Find out more about the Dyson Car here.

Developing digital roadmaps, leading innovation work-streams for future JLR digital platforms.

Creating strategic technology and feature roadmaps for Land Rover’s new Pivi-Pro platform.

Forging powerful strategic brand partner relationships to collaborate & create relevant, meaningful customer experiences.

Building smart home/in-car connectivity strategy & planning the future of on-board technologies.

Investigating strategic partner & market opportunities, beta testing & customer experience.

Technology spokesperson for the Jaguar I-Pace at global PR launch in Portugal.